2009 Honda City - Thailand Launch Press Release

If you check through the news postings for the last few weeks, you'll find that more than a fair share of them are relating to the 2009 Honda City. This is partly because there is virtually nothing else interesting happening in the Thai motoring industry right now. But the fact still remains that the City is a massively-important car for Honda.

2009 Honda City Image

As for images of the car, the spy shots we delivered earlier were accurate. Also, the speculation regarding the specifications of the car turned out to be almost 100% accurate also.

Pricing starting at THB 524,000 and finishing at THB 694,000 seems to be spot on, considering the specification on offer.

As soon as I get to meet the 2009 City, I will be sure to share my first impressions.

I don't often do this, but since I haven't managed to get my hands on the City yet, here is a posting of the official Honda press release that accompanied the launch of the car yesterday.

Honda Begins Sales of All-New CITY in Thailand

BANGKOK, Thailand, September 10, 2008– Honda Automobile (Thailand) Co., Ltd. (HATC), Honda's automobile production and sales subsidiary in Thailand, today began sales of the all-new CITY.

The design of the new CITY is based on the total pursuit of a compact, yet dynamic form with road presence. In addition, class-leading*1 interior space was achieved to create a cabin that surrounds the occupants with an open and secure feeling. The new CITY is equipped with a 1.5-liter i-VTEC engine, which is further advanced in every way, including greater output and fuel consumption. Furthermore, with Honda's unique commitment to provide both advanced safety and environmental performance, the new CITY achieves the highest levels in every area in the effort to become the new bench mark for subcompact sedans.

The first generation Honda CITY was introduced in 1996, quickly responding to the growing needs for automobiles in Asian markets associated with economic growth in the region. Today, CITY is produced in seven countries*2 and enjoyed by customers in 39 nations around the world. CITY also is becoming one of Honda's core models, along with Civic, Accord, CR-V and Jazz (Fit), with cumulative sales passing the 1 million unit mark in late May 2008.

The sales of this third-generation CITY will begin in Thailand from today and expand successively to other existing markets. Honda also envisions further expansion of CITY sales, in order to meet growing customer needs, especially in emerging markets.

Regarding production of the new CITY, HATC will support the startup of production in developing countries including ASEAN markets, India and China. Honda's automobile production capabilities in Thailand have grown continuously for more than 20 years, which is helping accelerate the advancement of automobile production in the region as a whole by providing technical support for other production operations in neighboring countries. Honda has been strongly promoting local autonomy by transferring more production and procurement functions from Japan to Thailand with the goal of strengthening Honda's production strategy and to increase local parts sourcing. In addition, increased coordination with local R&D and production engineering functions (production equipment and tooling) is supporting the advancement of Honda production operations in Thailand as the leader plant in the region. As a result, the local content of the new CITY has now reached 93% from 83% of current model.

The second HATC plant will begin operation in late October of this year, expanding the total annual production capacity to 240,000 units. HATC will also expand auto exports and technical support to other operations to enhance its role as the leader plant, and strengthen it's competitiveness in the world.

*1 1.5-liter subcompact sedan category
*2 Thailand, Philippines, Malaysia, India, Pakistan, China, Turkey.

Related : 2009 Honda City First Impressions