Tata

"The People's Car" - Tata Nano is Real!

How about this for an amazing feat of stingy design and cost cutting measures? Tata seem to have done it, and after 4 years of head scratching the Indian giant has come up with a car that costs around US$2,500. That is less than THB 75,000!!

The Nano is designed to allow Indian families to move up to four wheels, and whatever you might say about the safety or comfort levels of the Nano, when considered next to a motorbike, this thing is a big improvement. For a start it probably won't go very fast with its tiny 623 cc two cylinder engine.

Tata Nano Image

Tata Motors are billing the Nano as a "People's Car".......

Tata Pick Up Thai Debut in March 2008 - Sure!

Tata Motors is India's biggest motor company, and although you might not have heard much about them in the global market, they are a big player given that the local market in India is massive. Long time readers at bkkAutos.com will also be used to hearing about Tata about once a year!

Xenon rear image

Every year there are rumblings in the industry news of Tata making moves towards entering the Thai market. In 2005 there was information about a deal between Tata and Thonburi Automotive Assembly Plant Co. for local assembly of a Tata truck. Then in December 2006 there was more concrete news and it seemed that 2007 would be the year that Tata would start distribution in Thailand......

Tata Xenon Rear 3

Tata Xenon Rear 3

Tata will compete on price, service and value. But I'd argue that the looks won't put too many people off either.

Tata Xenon Front 3

Tata Xenon Front 3

Cab options should include 2 door, extended cab and 4 door variants.

Tata Xenon Rear 2

Tata Xenon Rear 2

Tata hasn't done badly. I like the utilitarian styling of the truck.

Tata Xenon Front 2

Tata Xenon Front 2

Xenon is a UK design. Not bad at all for a truck.

Tata Xenon Rear 1

Tata Xenon Rear 1

"TATA" embossed logo on tail gate. A practice ditched by other manufacturers years ago, but I like it!

Tata Xenon Interior

Tata Xenon Interior

Looks basic, but then it's a truck.

Tata Xenon Front 1

Tata Xenon Front 1

Styling isn't bad at all. Tata won't be too concerned with promoting the Xenon based on good looks though.

Tata Xenon Cargo Bay

Tata Xenon Cargo Bay

Cargo bay looks shallow, but load space is reasonable.

Tata take another look at Thai market

Over a year ago Indian auto company Tata Motors had a flirt with Thai Rung Union Car Plc, but it resulted in a dead end. Now it seems that Tata have found a new partner to assist them in entering the Thai market.

Tata will have a very tough time breaking into the Thai market, primarily because they have chosen the most competitive segment of the market to attack... the 1 ton pickup truck market!

They better have something better than this planned for the Thai market. The TL is powered by a 2 liter turbo diesel, and apparently has such advanced features as "Headlamps", "Power steering", and "Ventilation". Apparently it is a class leading package in India.

Tata and Thai Rung Union Car Plc Deal

No. Tata Young hasn't asked Thai Rung Union to modify an ISUZU truck for her. But, "I believe" Indian car maker Tata Motors has signed a deal with Thai Rung Union Car (site in Thai) to manufacture vehicles in Thailand.

The deal is good news for Thai Rung Union (TRU), Thailand's largest pickup truck modifier, who have been struggling of late in a very competitive market. Under the deal TRU and Tata will be manufacturing the 207 DI pickup truck in Thailand, for sale in the local market. Thailand is the second largest market for pickup trucks after the US. Under the deal it seems that TRU will have a hand in the redesign of the 207 DI to best fit the Thai market.

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