The lights are on but nobody's home.
This image was uploaded with the post French built Peugeot 207 makes it to Thailand.
Peugeot is attempting to latch onto a perceived trend for compact cars in Thailand with the launch of the Peugeot 207, being imported in CBU form.
According to the Thai newspaper Yuadyarn (Automobile), Peugeot is targeting the 207 at those who want to change from big executive cars, to compact ones that suite the city lifestyle.
Peugeot must maintain this effort of pitching its cars at the executive and luxury markets, not because they are particularly luxurious or have natural executive appeal, but because they are simply too expensive in Thailand to appeal to normal folks, in the way that they do in Europe.
More good news for Thailand and it's quest to become the "Detroit of Asia". I'm not so sure this is such a lofty goal anyway, but it is the term (over)used to describe the Thai auto industry.
One reason for Thailand's success in the auto industry is excise duties! To put it bluntly if you wish to be competitive in Thailand you need to assemble your cars in Thailand to benefit from lower excise duties. Of course lower land prices, cheap labour costs, and other factors come into the equation, but excise rates are obviously designed to "encourage" manufacturers to build in Thailand.