Ford have a surprise in store for visitors to the Bangkok International Motor Show, kicking off on 28 March at Bitec. Ford's website has a little button suggesting that there is going to be a surprise at the motor show, and offers free tickets.
Following the link brings you to a page which seems to give away everything. Surprised?
Every once in a while something interesting happens in the Thai motoring world, but mostly the industry is boring. For the vast majority of main-streme car buyers in Thailand, the new car decision will come down to a choice of which letter they would rather have on the front of their car: a "T" or an "H".
If you are in the market for a new Honda just wait a few weeks and you'll save yourself between THB 30,000 and THB 110,000 depending on the model you are aiming at. The reason? On 1st January 2008 the government's tax reduction on E20 capable cars will come into effect, and Honda will be one of the companies to benefit from the 5% excise tax reduction, and it looks like they intend to convert this directly into lower prices.
Ford Thailand has announced the introduction of a diesel Focus to the market, representing the first "affordable" C segment diesel car in Thailand. But, fans of diesel engines needn't get too excited, this is really just Ford testing the water.
The Focus TFCi, featuring Ford's renowned 2.0-litre Duratorq TDCi turbo-diesel common-rail injection engine, will only be available in one colour - black - and it will only be available in one configuration with one transmission - a 6-speed manual. So far this is not particularly bad news, is it? A nice 6-speed manual box is part of what allows the car to achieve an impressive fuel usage of just 5.6litres/100km, and at least they choose black for the colour, and not ... pink or lime green.
Yes, there is an event called the 'Ford Mega Exciting Day', an official Ford Thailand event to mark the 11th year in Thailand for the company. And despite the name making it seem that it is a one-day event, it is actually a weekend deal.
Thailand is the second largest market for pickup trucks after the US! Sometimes this fact does damage to the country's efforts to draw in manufacturers like Renault who don't deal in pickups and so look at a 50% smaller market for their cars. But Thailand's love of the truck does more good than harm in attracting big automakers like Ford, who have recently named Thailand as their hub for the ASEAN region.