Mazda "M-Day" - Ends Tomorrow
Bangkok, Thailand – September 1, 2008 – Mazda Sales Thailand launched great customer appreciation “M Day” campaign to ignite the passive automobile market over the recent months. The once-a-year campaign, available at 94 Mazda showrooms nationwide, offers more than baht 100,000 worth of customer special offer. For BT-50 offers one Bt 50,000 fuel coupon, a free 1-year full coverage insurance and 24-hour roadside assistance service for up to 3 years. For Mazda3 will have the privilege to choose between an interest rate starting at only 1.99% and a free maintenance package for up to 3 years or 100,000 kms, Both choices come with free 24-hour roadside assistance service for up to 3 years and a free 1-year full coverage insurance. To own a Mazda best-in-class sport car has never been easier through this 10-day event, which runs from September 5 – 14, 2008.
John Ray, Managing Director, Mazda Sales Thailand revealed that “we expect exciting prospects in the automobile market during the last four months of the year due to the release of new models from automakers including Mazda. As part of our proactive marketing approach we planned earlier this year, we bring back the excitement of ‘M Day’, our once a year campaign which has been a tremendous success over the previous two years. In the light of economic recovery in the coming months, the third-year M Day, as the most irresistible promotional event of the year, is expected to attract large number of visitors and generate at least 1,000 orders in its 10 day period.”
The automotive market sees better prospects following the reduction of oil price until year end and the government’s policy directive of stimulating the economy. The enticing “M Day” campaign comes just right in time to capture consumers and stimulate sales during the end of the year. The new BT-50 world class sport pickup, exported to over 130 countries worldwide, offers one Bt 50,000 fuel coupon and a free 1-year full coverage insurance as well as 24-hour roadside assistance service for up to 3 years.
Purchasers of the highly sought-after Mazda3, a gasohol E20 compatible top-tier sport sedan, winner of over 94 awards worldwide including the highly acclaimed “Thailand Car of the Year” for four consecutive years, will have the privilege to choose between an interest rate starting at only 1.99 and a free maintenance package for up to 3 years or 100,000 kms, Both choices come with free 24-hour roadside assistance service for up to 3 years and a free 1-year full coverage insurance.
Meanwhile the MX-5, the world’s best selling sport roadster and recipient of several awards and accolades worldwide including “the Best Convertible” in the 2008 Auto Express New Car Honours, offers a free 1-year full coverage insurance, a free maintenance package for up to 3 years or 100,000 kms and free 24-hour roadside assistance service for up to 3 years as well as extended period of warranty to up to 5 years or 140,000 kms.
According to Sureethip La-ongthong, Marketing Director, Mazda Sales Thailand, "our “M Day” campaign has been highly successful over the last two years. The M Day is now in its third year and aiming to be as highly well-received by consumers as before. This is a once a year opportunity to own a Mazda car easier. The campaign offers several irresistible offers including Bt 50,000 fuel coupon, free 1-year full coverage insurance, free 24-hour roadside assistance service, as well as low interest with expended payment period. We have also planned a comprehensive marketing approach to promote the campaign through various channels to a reach wider audience. These include TVC, radio spot, print ads, SMS, as well as online media like e-mail and website."
Keen sport vehicle enthusiasts should not miss the special 10-day chance to own a Mazda best-in-class sports car including the BT-50 sport pickup with intelligent DE-S suspension, the E20 compatible Mazda3 with price starting at only Baht 777,000, all come with Zoom-Zoom driving dynamics and unparalleled performance. For more information on the campaign, visit Mazda showrooms countrywide or contact Mazda Speed line at tel. 0-2661-9880.
Source : Mazda