Honda Show Small Car Concept at 2010 Bangkok International Motor Show

Honda Automobile (Thailand) Co., Ltd., Thailand’s second largest manufacturer and exporter of passenger cars, today exhibited its Honda New Small Concept, a compact-sized concept model and the U3-X, a new personal mobility device at the 31st Bangkok International Motor Show. Both mobility products, exhibited for the first time in Thailand, are expected to be the main attractions at Honda’s booth this year.

Mr. Atsushi Fujimoto, President of Honda Automobile (Thailand), said, “Our ‘The Power of Dreams’ philosophy is the powerhouse behind Honda’s innovations and creativity. It drives our engineers to offer advanced technological and eco-friendly products, integrating next-generation technologies and futuristic designs to meet our customers’ mobility and lifestyle needs.”

He added that the company’s priorities on research and development, product innovations and designs have reinforced Honda’s standing as one of the world’s ‘most admired’ brands.

Among its wide range of mobility products showcased at the motor show this year include the futuristic-looking Honda New Small Concept – researched and designed in Japan, will form the basis for the development of Honda Eco-Car in Thailand when it will be introduced in 2011. The eco-car will be manufactured at Honda’s world-class plant in Ayutthaya for domestic and ASEAN markets.
“We believe that eco-cars will boost growth in the Thai auto market which consumers’ lifestyles and emerging trends indicate an unmet need for stylishly-designed, small-sized, fuel-efficiency, and environment-friendly vehicles,” said Mr. Fujimoto.

Honda has also brought in the U3-X, a portable and user-friendly personal mobility device. The compact one-wheeler provides movement in all directions; forward, backward, side-to-side, and even diagonally. All the rider is required to do is simply lean his upper body to shift his body weight in the desired direction that he wants to be transported.

The U3-X features Honda’s proprietary balance control technology, developed through Honda’s robotics research on ASIMO humanoid robot and the world’s first omni-directional driving wheel system (Honda’s Omni-Traction [HOT] Drive System).

For motorsport fans, Honda is displaying the new Civic One-Make Race model that features the sportier design and powerful 2.0-liter engine. The new Civic will be put to the official race at this year’s Honda Racing Fest, a motorsport festival now in its fourth consecutive year organised by Honda.

The company has also displayed a full selection of Honda vehicles ranging from the Jazz, City, Civic, Accord, CR-V, and the all-new Freed. All models are equipped with advanced engine technologies to deliver high performance, fuel efficiency, and ‘fun-to-drive’ factor. All six Honda models are E20-compatible and meet the EURO-4 emission standard level.

For those who book a Honda vehicle, the company has pledged to plant a tree on their behalf, an environment-friendly initiative that it has actively implemented at all motor shows in Thailand.

The Honda New Small Concept, U3-X, new 2.0-liter Civic One-Make Race, and other environment-friendly Honda vehicles can be viewed at Booth A2 at the motor show.

Related : Honda New Small Concept